START YOUR RESEARCH

From a business idea to a better-informed decision.

Opportunity View brings location research and business assumptions into one place, so you can decide what deserves a closer look.

1. Choose an idea and location

Describe the business you want to investigate. Select a city or a mapped neighborhood. Be specific about the customer, price point, and type of premises: these choices shape the analysis.

2. Explore available research

Browse locations, read available free reports, and review the scope of an assessment before using it. Where new research requires paid access, the application shows the available access options.

3. Read beyond the score

Examine demand, competition, costs, return assumptions, regulation, and demographics. Follow the source references and check where conclusions depend on estimates or incomplete evidence.

4. Compare and validate

Compare like-for-like concepts and geographic scopes. Use reports to plan site visits, customer interviews, supplier quotes, and conversations with local licensing authorities.

Explore a business ideaRead free reportsUnderstand the scores